LITTLE FISH RECORDS (LFR) is a Cleveland-based record label committed to presenting the finest local and regional music within a wide variety of musical genres, including Reggae, World, Rock, Americana, Blues, Folk, R&B, and Jazz. It has been a staple of the Cleveland music scene for over 20 years and is positioned to grow for years to come.
Little Fish Records is a division of Cross Track Music, Inc., a full-service provider of artist services including management, promotions, distribution, bookings, publishing, and foreign licensing.
Little Fish Records Team
Lawrence Koval (Owner, President, Artist Management)
Larry Koval brings a broad array of knowledge and experience with him by virtue of his lifelong involvement with music and the music business.He started playing drums at the age of five with his father’s wedding band. As he grew up, he studied piano, accordion, and music theory for 9 years, playing in various bands through high school and college. While at John Carroll University, where he received a B.A. in Political Science, Larry decided to minor in music, and took courses at Ursuline College, which had a reciprocal arrangement with JCU.
After college, Larry performed professionally in one of the top local Cleveland bands of the time, COCO (1974-79). They played the Agora chain, outdoor festivals, parties-in-the-park, and all of the top local clubs. He then arranged the vocals on a song that hit # 1 on the Billboard Dance Charts (1981) – a remake of “Standing in the Shadows of Love” by the group, Fever.
Around that time, he started a career with The Wall Street Journal, where he became Regional Circulation Market Manager, managing distribution, sales, and marketing for the Midwest Region. He had responsibility for 70 full-time employees and over 1000 part-time employees, while managing a budget of approximately $12 million.
While at The Journal, the love of music continued to pull him like a magnet. He recorded some songs that he had written, and ventured to San Francisco in 1992 to work with former band member Dennis Wadlington and studio producer Joel Jaffe. On the way back he decided to form Cross Track Music, Inc. as a music publishing company to help songwriters market their material to the industry. The company eventually expanded to include Artist Management and the formation of a record label subsidiary, Little Fish Records (1994).
Larry left the Wall Street Journal in 1999 to pursue other entrepreneurial ventures, starting up a vending company and a financial advising firm, Strategic Financial Soulutions. He specializes in working with people in the Arts & Entertainment industry, including members of Local 4 Musicians Union and the Cleveland Orchestra. He also serves on the Board of Directors for the Noteworthy Federal Credit Union.
Larry is considered to be one of few Clevelanders who fully understand the music publishing business, and has helped many songwriters and musicians protect their copyrights, claim their royalties, and set up their publishing companies. His knowledge of both the music industry and his general business knowledge make him a valuable resource for those pursuing a music career.
Travis Plats (Operations, A&R, Promotions and Marketing)
Travis first picked up a saxophone in the 5th grade. His fascination with music began at a young age upon hearing the Righteous Brothers on vinyl as a child.
He graduated cum laude from Kent State University with a bachelor’s degree in electronic media production. Since graduating, he’s worked in marketing and freelanced as an audio engineer and videographer.
Travis is excited to take over this position and looks forward to a career in the industry with Little Fish Records! If you haven’t done so already, check out Little Fish on Facebook and Twitter and send us a message!
Jennifer Coiley (Media & Marketing Coordinator, Graphic Design)
Jennifer is a communications and creative professional at Little Fish Records. She joined the Cleveland label in 2013, after more than 20 years working for local government, mostly as a computer network administrator and graphics production manager. Jennifer handled the design and production of nearly 50 issues of a bimonthly magazine; was the city’s website administrator; wrote articles and communications; and produced a wide variety of marketing materials, including billboards. Jennifer recently co-wrote and produced I-Tal founder David Smeltz’s intriguing memoir, Clean: From Reggae to Recovery, and serves on the board of Smeltz’s nonprofit organization. She holds a BA in Business/Information Technology from Ursuline College.
Laura Dietrich (Business Development Coordinator)
Laura has been part of the Cleveland music scene for more than 20 years. In 1990, she started managing a reggae group and was in charge of collateral marketing, booking, and promotion. Since then, she has been intricately involved in many other high profile Cleveland groups, promoting events, and furthering the support local music cause. She serves on the board of Clean House Inc, a non-profit organization founded by Cleveland Reggae pioneer David Smeltz. She is a fine artist and author of A is for Africah, a children’s book.
Laura hails from Shaker Heights, and brings to Little Fish Records her extensive knowledge of music and business development
Casey Malue (Promotions Coordinator, Media, A&R)
Growing up, Casey was raised on 60’s and 70’s classic rock. Music was a very important part of her growing up and has continued to play a large role in her life and career. Casey is an intern at Little Fish Records and a student at Ball State University. She works with communications and promotions. She’s mangaged social media and helped handle media relations for Little Fish Records. At Ball State University, she’s held leadership positions in a variety of organizations, interviewed several up and coming artists, bands and Thomas Falcone, a famous music photographer. She also runs a blog focused around personal and music industry related posts. She hopes to be a publicist in the entertainment field.
Madison McGarry (Merchandise Sales Assistant, Music Publishing Coordinator)
Madison is a summer intern for Little Fish Records working with their music catalogue and selling merchandise at different music events for Carlos Jones. Music has been a huge part of Madison’s life ever since she started playing the flute when she was in the 6th grade. Now, Madison is a sophomore studying Music Industry at Bowling Green State University (BGSU). She is involved in the Falcon Marching Band at BGSU and is the VP of Community Outreach for the Women in Business Leadership organization. In the future, Madison plans to own and run her own record label.
Janet Wasserman (Merchandise Sales)
Stop by and say hello to Janet at our Merch Table at any Carlos Jones show! She’ll show you all of the tee shirts, cd’s, bumper stickers, coffee and more that we have available.