LITTLE FISH RECORDS (LFR) is a Cleveland-based record label committed to presenting the finest local and regional music within a wide variety of musical genres, including Reggae, World, Rock, Americana, Blues, Folk, R&B, and Jazz. A division of Cross Track Music, Inc., it has been a staple of the Cleveland music scene for over 20 years and is positioned to grow for years to come. Little Fish Records is a full-service provider of artist services including management, promotions, distribution, bookings, publishing, and foreign licensing.


Little Fish Records Team


Lawrence Koval (Owner, President, Artist Management)

Larry Koval brings a broad array of knowledge and experience with him by virtue of his lifelong involvement with music and the music business. He started playing drums at the age of five with his father’s wedding band. As he grew up, he studied piano, accordion, and music theory for 9 years, playing in various bands through high school and college.

After college, Larry performed professionally in one of the top local Cleveland bands of the time, COCO (1974-79). He then arranged the vocals on a song that hit # 1 on the Billboard Dance Charts (1981) – a remake of “Standing in the Shadows of Love” by the group, Fever.

He ventured to San Francisco in 1992 to work with former band member Dennis Wadlington and studio producer Joel Jaffe. On the way back he decided to form Cross Track Music, Inc. as a music publishing company to help songwriters market their material to the industry. The company eventually expanded to include Artist Management and the formation of a record label subsidiary, Little Fish Records (1994).


Jennifer Coiley (Media & Marketing Coordinator, Graphic Design)

Jennifer is a communications and creative professional at Little Fish Records. She joined the Cleveland label in 2013, after more than 20 years working for local government, mostly as a computer network administrator and graphics production manager. Jennifer handled the design and production of nearly 50 issues of a bimonthly magazine; was the city’s website administrator; wrote articles and communications; and produced a wide variety of marketing materials, including billboards. Jennifer recently co-wrote and produced I-Tal founder David Smeltz’s intriguing memoir, Clean: From Reggae to Recovery, and serves on the board of Smeltz’s nonprofit organization. She holds a BA in Business/Information Technology from Ursuline College.


Laura Dietrich (Business Development Coordinator)

Laura has been part of the Cleveland music scene for more than 20 years. In 1990, she started managing a reggae group and was in charge of collateral marketing, booking, and promotion. Since then, she has been intricately involved in many other high profile Cleveland groups, promoting events, and furthering the support local music cause. She serves on the board of Clean House Inc, a non-profit organization founded by Cleveland Reggae pioneer David Smeltz. She is a fine artist and author of A is for Africah, a children’s book.

Laura hails from Shaker Heights, and brings to Little Fish Records her extensive knowledge of music and business development.


Casey Malue (Intern)

Growing up, Casey was raised on 60’s and 70’s classic rock. Music was a very important part of her growing up and has continued to play a large role in her life and career. Casey is an intern at Little Fish Records and a student at Ball State University. She works with communications and promotions. She’s mangaged social media and helped handle media relations for Little Fish Records. At Ball State University, she’s held leadership positions in a variety of organizations, interviewed several up and coming artists, bands and Thomas Falcone, a famous music photographer. She also runs a blog focused around personal and music industry related posts. She hopes to be a publicist in the entertainment field.


Madison McGarry (Merchandise Sales Assistant, Music Publishing Coordinator)

Madison is a summer intern for Little Fish Records working with their music catalogue and selling merchandise at different music events for Carlos Jones. Music has been a huge part of Madison’s life ever since she started playing the flute when she was in the 6th grade. Now, Madison is a sophomore studying Music Industry at Bowling Green State University (BGSU). She is involved in the Falcon Marching Band at BGSU and is the VP of Community Outreach for the Women in Business Leadership organization. In the future, Madison plans to own and run her own record label.


Janet Wasserman (Merchandise Sales)

Stop by and say hello to Janet at our Merch Table at any Carlos Jones show!  She’ll show you all of the tee shirts, cd’s, bumper stickers, coffee and more that we have available.